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On October 15–16, 2025, Kraków became the center of discussions about digitalization, automation, and smart business solutions. The OPTIDATA TECH 2025 – Smart Solutions conference was held at the DoubleTree by Hilton Krakow Hotel & Convention Center, bringing together the worlds of science, business, and modern technology.
This year’s edition in numbers:
The conference created a unique space for exchanging experiences between the worlds of science and business. As organizers, we set ourselves a clear goal: to showcase the practical effects of digitalization and automation in Polish enterprises and inspire the implementation of smart solutions in supply chain management, production, and logistics.
OPTIDATA TECH 2025 is an event that not only educates but also integrates the technology community. In an atmosphere of open dialogue, collaboration, and passion for innovation, participants could see that digital transformation is not the future – it is the present, where technology and people create shared value.
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The program of this year’s OPTIDATA TECH 2025 conference was filled with inspiring lectures, discussions, and practical examples of technology implementations in Poland’s largest companies. Each of the two days of the event presented a different face of digital transformation – from innovations in logistics and manufacturing to visions of a future based on artificial intelligence and process automation.
Particular interest was drawn by presentations showcasing real implementations of OPTIDATA systems and partner solutions in large organizations. Participants had the opportunity to see how technology changes daily operations in practice.
Logistics in the largest convenience store chain in Europe was presented by Żabka, which demonstrated how the TMS Falcon and RFID systems support the daily work of thousands of stores and distribution centers.
ORLEN presented the transformation of its asset inventory process based on the AMS OPTIest system. The solution enables the standardization and automation of asset management within ORLEN Capital Group companies, ensuring data consistency and full process control. The AMS system, integrated with SAP, supports asset labeling and mobile inventory, as well as reporting and reconciliation of inventory differences.
Avon shared its experience in implementing the WMS Invident and YMS Sophia systems in its manufacturing facilities, showing how the sesolutions improve process flow and production efficiency.
Grupa Kęty emphasized the need to balance service quality with logistics costs – a particularly important topic in times of growing customer expectations and cost optimization pressure.
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There were also debates that sparked imagination and reflection on the future of technology in industry.
The first one – “AI in logistics and production: Hype or the future?” – was dedicated to the role of artificial intelligence in the supply chain. Experts discussed the opportunities and risks of automating business decisions and the real benefits of integrating AI with WMS and TMS systems.
The second debate – “Don’t do this in logistics! On mistakes that hurt – without anesthetic” – attracted attention with its honesty and practical approach. The discussion focused on human, technical, and strategic errors that can cost companies hundreds of thousands of zlotys (PLN). Participants exchanged experiences and highlighted how the right approach to data, processes, and organizational change can be the key to success.
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OPTIDATA TECH 2025 was not only a business forum but also a space where science and practice met. Among the presentations were lectures dedicated to the latest research on technologies that are already changing how companies operate.
Dr hab. inż. Piotr Jankowski-Mihułowicz from Rzeszów University of Technology discussed the future of RFID technology, presenting its development directions and applications in data management.
Meanwhile, experts – Rafał Szczur from OPTIDATA and dr hab. inż. Marek Karkula – presented an “intelligent optimizer” in the SaaS model, demonstrating how artificial intelligence can automate route planning, reduce CO₂ emissions, and increase transport fleet efficiency.
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An important part of the conference were presentations by technology Partners, who showcased solutions redefining the concept of modern business.
SOTI presented tools for managing mobility and IoT inindustrial environments, IFS demonstrated its ERP approach in the AI era, and Orange Polska showcased the potential of private 5G networks in industry.
There was also inspiration from the fields of automation and identification. INTREX presented robots and cobots in action, Talkin’ Things and GS1 Polska discussed the role of RFID in the logistics of the future, and Zebra Technologies showed how artificial intelligence and augmented reality support the daily work of mobile device users.
Partners such as Exclusive Networks and Keonn focused on network stability and RFID implementation efficiency – key elements of modern logistics center infrastructure.
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One of the highlights of the first day of the conference was the inspiring speech by the special guest – Krzysztof Hołowczyc, European Champion and FIA World Cup winner in Cross-Country Rallies. His story of determination, passion, and perseverance became a metaphor for the journe ycompanies take when implementing new technologies.
Hołowczyc emphasized that in both sports and business, courage, consistency, and teamwork are key – and technology can be an ally inpushing the boundaries of what is possible.
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Innovation could not only be seen but also experienced inpractice. One of the attractions of the conference was the interactive Robin contest.
Each participant received a badge with an RFID tag. Keonn devices – at the welcome screen and the Robin 200 robot – identified andcounted participant interactions throughout the conference area. Awards weregiven in two categories: “The Best Friend of Robin” and “The Most Mobile Participant”.
The contest was not only fun but also a demonstration of the real potential of radio identification technology in event, warehouse, and retail environments.
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OPTIDATA TECH 2025 was made possible through collaboration with key Technology Partners, media, and academia. Among the Technology Partners were leaders in digital transformation – Microsoft, Keonn, IFS,Talkin’ Things, Intrex, SOTI, Zebra Technologies, GS1 Polska, Orange Polska, and Exclusive Networks. Each of these companies contributed a unique perspective and expertise, demonstrating how technologies such as RFID, IoT, artificial intelligence, and 5G networks are transforming logistics, manufacturing, and administration.
As a Krakow-based company, we are especially proud that this year’s edition of the conference took place here – in a city that has long inspired innovation and supported the development of the technology sector. The City of Kraków was also an event Partner, emphasizing its commitment to promoting modern solutions and supporting local business initiatives. Krakow is one of the key locations on Poland’s technology map, serving as a true hub of innovation. We would like to thank the Mayor of Kraków, Aleksander Miszalski, for supporting our conference!
The academic community also played an invaluable role in the event. The Honorary Patronage was granted by Prof. dr hab. inż. Jerzy Lis, Rector of AGH University of Krakow, further highlighting the importance of cooperation between science and business. It is precisely at the intersection of these two worlds that innovations shaping the future of industry andlogistics are born.
It is worth mentioning the media support for the conference. Media Patronage was provided by Rzeczpospolita (rp.pl), Ringier Axel SpringerPolska (onet.pl), Media Logistyka (logistyka.net.pl), Logistyka i Magazynowanie (www.logistykaimagazynowanie.pl), and TSL Media Group – publisher of TSL Biznes (tslbiznes.pl) and Truck Biznes (truckbiznes.pl). Thanks to this media support, the message about the role of digitalization and smart solutions reached a wide audience across the country.
Partnerships and patronages are not just symbols of cooperation – they are a shared mission. OPTIDATA TECH 2025 proved that through the engagement of business, science, and local government, it is possible to accelerate digital transformation and foster the growth of an innovative economy in Poland.
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OPTIDATA TECH 2025 demonstrated the immense potential that lies in combining knowledge, experience, and technology. Over the two days ofthe conference, participants could see that digitalization is a real tool supporting business development and efficiency. The presented solutions, discussions, and inspiring implementation stories proved that intelligent systems and automation are becoming key elements of modern business.
We are proud to have created a space for exchanging knowledge, inspiration, and practical experience between industry leaders, scientists, and technology professionals. We believe that such meetings build the foundations for future partnerships and innovations that drive the digital transformation of Polish enterprises.
Although this year’s edition has come to an end, for us it is not the conclusion – but only the beginning. We are already looking ahead to the next edition of OPTIDATA TECH, which will take place in a year. We want it to be even more inspiring, even closer to the needs of the industry, and even more focused on the practical effects of technology implementation.
We would like to thank all Participants, Partners, Speakers, and the entire OPTIDATA team who contributed to this event. It is thanks to you that OPTIDATA TECH 2025 has become a place where technology meets business and ideas become reality.
Let's meet again in Krakow in 2026 to create the future of smart solutions together!
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On October 15-16, 2025, Krakow will host OPTIDATA TECH 2025 – a conference on digitization and smart solutions in business. It will be two days full of lectures, discussions, and networking for industry leaders, technology experts, and innovators from all over Poland. Join us and find out how technology is changing the face of business.
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